Pebble Beach Concours d’Elegance Celebrates 66 Years of Charitable Giving

It isn't often that I simply copy and paste a press release. This is one of those times. Pebble Beach, and I use the name for all the automotive themed events that go on during Monterey Car Week, is something special. The Monterey Peninsula would be much poorer in so many ways without Pebble Beach. Thank you Pebble.

Charitable Donations for 2016 Total Over $1.7 Million

PEBBLE BEACH, Calif. (November 30, 2016) — The Pebble Beach Concours d’Elegance gathered with its charitable partners today to celebrate an impressive 66 years of charitable giving. With a long history of supporting local organizations in need across Monterey County, the Concours has reached remarkable levels of proceeds in recent years, surpassing the $23 million mark for total giving since its inception in 1950.

Pebble Beach Company CEO Bill Perocchi distributed more than $1.7 million in donations from the 2016 Concours to local charitable organizations at the charity luncheon today. Since 2006 alone, annual donations from the Concours have averaged $1.4 million annually—and have neared the $2 million mark in recent years.

“Throughout this past decade we have consistently given over $1 million to charity each year, and we are very proud of that,” said Concours Chairman Sandra Button. “We are grateful for the efforts of all those who have allowed us to sustain these levels of giving, because these dollars make a significant impact in our community, which is to the benefit of everyone in our region.”

The Concours has generated substantial funds for charity since its earliest years, but donations in recent years have greatly accelerated. Annual donations first exceeded the $100,000 mark in the mid-1990s and the $500,000 mark in 2000 before surpassing the $1 million mark in 2006.

“The funds we distributed today will help address many issues we are battling in our region,” said Perocchi. “We are all in a unique position to make a noticeable difference in Monterey County, and without the generosity of our Concours donors, and the teamwork and leadership of our charitable partners, this would not be possible.”

The event generates funds from many sources, both near and far, to help the local community. Generous Concours participants, including entrants and judges, regularly send in direct donations. Event partners such as BMW, Infiniti, Mercedes-Benz, Rolex and Bulgari donate valuable goods for opportunity drawings. Additionally, volunteers donate time and effort to make the event a success.

That success translates directly into donations for Concours charities. Pebble Beach Company Foundation, the philanthropic arm of Pebble Beach Company, serves as the event’s primary charitable partner, directing funds to 85 local nonprofit educational programs and overseeing the Phil Hill Scholarships. Charitable partners benefiting directly from the Concours include Boys & Girls Clubs of Monterey County, Kinship Center, Montage Health (formerly Community Hospital Foundation), Natividad Medical Foundation, Animal Friends Rescue Project and United Way Monterey County. Additional charities volunteer time and effort in exchange for donations, while other nonprofits benefit from the use of Concours infrastructure, such as tents, to host fundraisers.   

For more information on the Pebble Beach Concours d’Elegance, and for tickets to the 2017 event that will be held on August 20, go to

Bill Perocchi, CEO of Pebble Beach Company, and Sandra Button, Chairman of the Pebble Beach Concours d'Elegance, distributed more than $1.7 million to charitable partners of the Concours today. Among those in attendance were (from left to right) Susan Merfeld, President of Pebble Beach Company Foundation; Dr. Gary Gray, CEO of Natividad Medical Center; Toby Marcus, Board Chair of United Way Monterey County; Katy Castagna, President & CEO of United Way Monterey County; Dr. Michael Jackson, President & CEO of Boys & Girls Clubs of Monterey County; Tom Gray, Board Chair of Boys & Girls Clubs of Monterey County; Carol Bishop, Executive Director of Kinship Center; Martin Button, Selection Committee Member of Pebble Beach Concours d'Elegance; Sandra Button, Chairman of Pebble Beach Concours d'Elegance; Linda Ford, Executive Director of Natividad Medical Foundation; Albert Alvarez, Chief Development Officer of Montage Health (formerly Community Hospital Foundation); Kelly Lehrian, Executive Director of Animal Friends Rescue Project; Jeff Davi, Board Chair of Kinship Center; and Lisa Mc Elmoyl, Board Chair of Animal Friends Rescue Project.


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