What amazes me is that according to the article it isn't urban Ford dealers but dealers in what AN calls "truck country."
Small trucks just make sense to me. Not everyone needs or wants a full-size pickup that's hard to park and that drives around almost empty most of the time. Now AN has vindicated me.
Ford killed their small pickup, the Ranger, figuring no one would want one and if they did it would be too expensive. This is the Ranger much of the rest of the world can buy -